Your Next Coffee Might Come With a Zine - In a food world awash in artifice, some companies are using zines to tell better stories
What’s In The Mix 035– Ships July 22nd
We're showing off a favorite single origin coffee this week. The Alambi from Ecuador is a show-stopping example of everything we love about coffee from this region.
Yes Plz Reviews Are In
Yes Plz delivers news with its morning coffee. "Yes Plz aspires to navigate between the Charybdis of coffee snobbery on one side and the Scylla of office-kitchen swill on the other."
Are you into, like, print reading and 20th-century magazine culture (from Warhol’s Interview to indie pop landmark Chickfactor) alongside coffee that is highly drinkable, designed to be brewed at home in your kitchen coffeemaker without much fuss or artifice? Tony Konecny and Sumi Ali’s YesPlz is the service for you, shipping a blended bag of beans and a chill zine out weekly. Konecny and Ali have designed an ever-changing blend, dubbed “The Weekly,” designed to walk the line between coffee-loving utility and culinary delight. And it pairs perfectly with a bit of light reading.
Remember Tonx? @YESPLZdotCOFFEE is its spiritual successor from one of its founders. It’s the best-tasting and best-value mail-order coffee I’ve had to date. If you’re looking for great coffee and don’t want to home-roast, this is the next-best thing.
Daily Coffee Newsby Roast Magazine
Yes Plz Says No Thanks to Business as Usual in Subscription Coffee... “I’ve always thought my preferred model for a roasting company would be analogous to a magazine publisher, and now the analogy has become literal”
Tony Konecny, cofounder of Tonx Coffee, is back in the mail-order whole-bean coffee business. This time he aims to start in the black.
“Sumi Ali Wants to Make Coffee Culture More Accessible”
Brewing up some of The Mix from @YESPLZdotCOFFEE & @tonx brings up so many memories. Especially the aroma and roast profile. Damn.
After starting out as a vehicle to sell approachable $1 cups of coffee and Roy Choi’s LocoL, Konecny and Ali have retooled Yes Plz and are bringing it to the not-just-LA-based public at large.
the first batch of @YESPLZdotCOFFEE from @tonx just hit my door, and as an original subscriber to the first Tonx service, I'm pretty excited about this.
OH MY GOD THE NEW BREW BRO
Still not sure? Allow us to address your concerns, or feel free to drop us a line with any questions you may have.
- How often do you publish the 'zine?
- How often do you change the blend?
- A magazine? In my coffee?
It’s more likely than you think. We approach coffee much like editors and publishers—selecting and finessing the very best of what’s available in upper echelons of green coffee. “The Weekly” is a reflection of numerous other interests and sensibilities with themes and topics that run the gamut. Each week we’ll feature culture, current events, and whatever else interests us. “The Weekly” aims to embody the ethos of the salad days of print media through interviews, essays, comics, exclusive excerpts and photography that will be informative, irreverent, and intriguing.
- Why buy coffee from you guys?
There are many roasters out there, but few with our experience or point of view. We’re aiming to make our mark with The Mix, an uncompromising blend of the best available green coffees, meticulously roasted. And we’re selling it at a price point that makes it easy to say yes to. We can try and tell you why it’s so good, but we’d much rather show you. Give us a shot.
- Why a blend?
Single origin coffees are, quite rightly, where the action is. The last decade or so of advances in the quality coffee universe have come about because of our devotion to the distinctive details of individual selections from top farms. Recognizing the unique flavors imparted by the variety of plant, the climate and terroir of the farms, and the craftsmanship of the producers has brought us very far. But, from a culinary perspective, blending opens up vast realms of possibility we can’t help but explore. The truth is that there’s not a single origin coffee anywhere that couldn’t be made even better with just a bit of judicious blending.
- How do you ship?
The United States Postal Service First Class Mail. The USPS has been here doing it’s thing since our country was in diapers and it’ll probably be the last thing still working when the rest of our nation crumbles like that post-apocalyptic movie The Postman (1997) starring Kevin Costner.
- Hey, I bet this would make a great gift, right?
Oh heck yeah. And we make it easy too.
- How many cups of coffee does 250g make?
It depends. In our home brewing methods we’re typically using about 15g of beans for each 8oz cup of coffee—so a bag of The Mix yields roughly sixteen mugs of brew. We love giving brew tips so hit us up and let us know what methods you’re using.
- What brew method is this for? How should I brew The Mix?
There are many ways to brew coffee; some simple, some fussy. We think The Mix works well in nearly all of them—from the most precision espresso preparation to the easiest Mr. Coffee machine or your favorite manual brew method. Hit us up at email@example.com anytime for tips or troubleshooting. We love talking coffee.
- What if I need a lot of beans?
Our product is a one-size-fits-most experience, but we recognize many people’s scenarios require more bulk, particularly larger households and office environments. There are a lot of good coffee roasters out there better equipped to serve those niches and we’ve not set out to be every customer’s end-all-bean-all experience. If you’re finding your needs exceed our current capabilities, drop us a line and we’ll happily suggest some favorite roaster colleagues to augment your arsenal.
- What frequencies of shipments can I sign up for?
You can select any cadence that works for you and change it or cancel anytime with no hassle. Weekly, fortnightly, every third week, monthly, or whatever suits you best. We’re easy to change, pause, or cancel without hassle.
- Where do you source beans from?
We’ve built relationships with some of the best growers, exporters, and importers working at the vanguards of quality and sustainability, but Latin America and Africa make up the bulk of what we source. Every release of The Mix comes with Sumi’s notes about our contributing coffees.
- What is your roast style?
Always delicious. The lightness or darkness of a roast is just one of many factors that affect your coffee and we encourage folks to explore broadly before deciding that only one style is correct. We’re lighter than some, darker than others; the lighter side of “medium” sounds right, but everyone is grading on different curves.
- Do you ship outside the U.S.? Do you offer decaf?
Nope, not just yet. Email us and let us know you’re interested and we’ll keep it on our to-do list.